Sway: The Irresistible Pull of Irrational Behavior. Book author: Ori Brafman and Rom Brafman Reviewed by: John M. Grohol, Psy.D. ~ 7 min read. You know. Work that Rom and Ori Brafman have pulled together gives clues in this book review. Plus I add some commentary. Our Major Challenge is. Sway introduces us to the Harvard Business School professor who convinced In Sway, Ori and Rom Brafman not only uncover rational explanations for a wide .

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I found it both entertaining and educational. This power of value attribution is so potent that it affects us even when the value is assigned completely arbitrarily. Read reviews that mention irrational behavior irresistible pull value attribution pull of irrational loss aversion rom brafman ori and rom malcolm gladwell quick read diagnosis bias sway the irresistible predictably irrational decision making easy read brafman brothers chameleon effect human behavior irrational behaviors starfish and the spider highly recommend.

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The fairness factor proved more important than the underlying economic numbers to the dealer. Read this book first. There was a problem adding your email address.

Why is it so difficult to sell a plummeting stock or end a doomed relationship? A blocker functions as the brakes that prevent the group from going down a potentially disastrous path. This work blends into the new thinking that appears to be oozing from the brfman of macroeconomics from sources like Shiller and Akerlof, as well as the work of Nassim Nicholas Taleb.


Book Review: “Sway: The Irresistible Pull of Irrational Behavior” – Mario Vittone

This is a book for everyone, and I highly recommend it in the audio version because the reader is excellent as well. Aug 03, Jackie “the Librarian” rated it really liked it Recommends it for: The coaches label the early draft picks as better players and continue to treat them as such even if their quantifiable statistics do not support it. The Irresistible Pull of Irrational Behavior by Ori and Ram Brofman is a very broad overview of several sociological attributes that may affect behavior, causing people to react and behave in unexpected ways.

If you decide to buy this book because brafan these endorsements, you just got swayed.

Shopbop Designer Fashion Brands. What sort of sociopath would you need to be for that to present itself as something that you might like to test? This is a book for everyone, and I highly recommend it in the audio version because the reader is excellent as well. He is an author, researcher and expert in mental health online, and has been writing about online behavior, mental health and psychology issues — as well as the intersection of technology and human behavior — since The final chapters look at the sway of group thinking.

They relate a very interesting study on National Basketball players which does tend to support an unconscious commitment effect.

I banged it out over two days. Amazon Renewed Refurbished products with sawy warranty. Most plane crashes come from either loss avoidance behind schedule or identity attachments who I see myself as and will not allow to be undermined. The Irresistible Pull of Irrational Behavior seeks to educate us on quirks of the human mind that lead us to engage in decidedly irrational behavior.


Shopbop Designer Fashion Brands. But be forewarned that I found myself sitting in parking lots replaying parts of chapters.


What this book lacked for me was the ability to suck me in entirely. Once people are labeled, they tend to live up or down to those labels, or take on the characteristics of the diagnosis.

We do not notice its effect once we have it in mind and we do not notice what does not fit. Instead of focusing on the ssay, biology, neurology, or similar fields; Brafman and Brafman instead offer chapter after chapter of case study after case study.

Dissenters are important in group discussions because they open other avenues to communication and allow everyone to express their views. Braffman cannot change our irrational side. The authors take lots of separate examples of irrational behavior and counter-intuitive conclusions, and tie them all together with solid, scientifically satisfying explanations.

AmazonGlobal Ship Orders Internationally. The authors take a bunch of existing studies and do a tremendous job of presenting a cogent thesis about why human beings can exhibit such irrational behaviors. Swsy more about Amazon Prime. Withoutabox Submit to Film Festivals.