Crystallizing Public Opinion has ratings and 22 reviews. Gerry said: Simply a fascinating read – not only educational but reflective of an America ne. Book Source: Digital Library of India Item : Bernays Edward ioned. Few books have been as quietly powerful as Edward L. Bernays’s Crystallizing Public Opinion. First published in , it is a groundbreaking and, as history has .

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Crystallizing Public Opinion – Ig Publishing

Thanks for telling us about the problem. This site uses cookies. It is safer to hire a press agent who stands between the group and the newspapers. Apr 26, Rob rated it really liked it. The ordinary person is a very temporary member of a great number of groups. Bernays touches upon public opinion in association with the newspaper industry of ; the radio was still relatively new at this point in time and he touches upon the PRC and the medium that has yet to have been tapped into for this consumer need.

Or, instinct-emotion pairs like flight – fearrevulsion – disgustpugnacity- angerand others.

Wikiquote has quotations related to: For crystalilzing, a hotel wishing to demonstrate its prominence can hold a public celebration with carefully chosen guests — including “a leading banker, a society woman, a prominent lawyer, an influential preacher, and so forth until a cross section of the city’s most telling activities is mirrored in the committee. Especially interested in public opinion are those companies—the public utilities cyrstallizing especially are supposed to serve the public.


Without doubt, Bernays’ principles can be successfully applied to the present day reality with obvious implicit considerations to technological advancements that transformed the scene of advertising marketing even more.

Bernays continues his discussion of news and observes that journalists see public relations practitioners as important sources of newsworthy information.

Rodrast AE rated it liked it May 01, Notify me of new posts via email. It was written in The New York Times called it “the first book to be devoted exclusively to the occupation which is gradually becoming of overwhelming national importance.

Views Read Edit View history. Each one of us in his opinions and conduct, in matters of amusement, religion, and politics, is compelled to obtain the support bernayz a class, of a herd within the herd.

It’s a publlc like reading Aristotle’s Rhetoric because the emphasis is on taxonomy. To Bernays, this is impossible because there are no individuals in “the masses. I found particularly compelling his views on the “herd instinct” explaining how mass perception works, how marginal their sense of reality is, and how the public mind needs to be managed by an educate As the founder crystallizin public relations counsel, Edward Bernays speaks of the increasing significance of the public relations counsel both as a profession and a new field of interest.

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The resulting material must of course be truthful and accurate—and furthermore it must be well-written and dispensed with sensitivity to the needs of the various media through which it will be broadcast.

Oct 04, Tate Hanawalt rated it it efward ok.

Book Review: Crystallizing Public Opinion by Edward Bernays | D.T. Griffith

One of Bernays’ books on the theory of Public Relations. Torches of Freedom Light’s Golden Jubilee. Do things that will be covered in a way that reflects your goals.


People should be targeted as members of “interlapping groups” which involve different aspects of their identity. Quotes from Crystallizing Pub The book here is only different from the original in that Stuart Ewen provides an introduction that is a lengthy description of his professional endurance to speak with Mr.

Mar 10, Jason Williams rated it liked it Shelves: The school teacher was appealed to in the schoolroom as an educator, and after school hours as a member of a women’s club. John rated it liked it Jun 26, Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.

Crystallizing Public Opinion

Lists of emotion This is a fairly horrifying publid, penned by the “father of public relations” who in the early- to midth century took the theories of his uncle Sigmund Freud and married them to both rhetoric and the logic of capitalism to invent opiniom whole new occupation.

Often, Bernays quotes Lippmann, an “overt act” is necessary to clarify a state of affairs so that it can become news. Jan 26, Volodymyr Dehtyarov rated it really liked it.